PASSIONATE ABOUT BOLLYGOOD MUSIC!
The original and only Hindi music ‘cult brand’ which will bring back the ‘coolness’ quotient to Hindi music. It is the essential source of the most happening things around hi - beat Hindi music for the people who live by Bollywood.

But 9XM is even more than that. It is also a channel for youth who want to express themselves, do things differently, and have fun on their terms. It’s strong, individualistic, attitudinal, and irreverent. It’s an opinion leader. A cult brand where youth belongs.