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India’s Hindi-speaking, mainstream, middle-class families
(mainly single TV households). They are gradually improving their
quality of life and have growing aspirations for the future.
They seek programs with better production values and a strong connect
to their real lives, together with variety and glamour that is ‘larger than life’.
9X understands it’s viewer’s dreams, attitudes and aspirations, offering
The 9X content has :
Enduring universal themes with modern story-telling techniques.
Big stars, beautiful sets and a real connection with life today.
A deep understanding of generational and social changes that resonate with
today’s viewers. Creative, unique and sensitive shows that do not look
down upon the audience.
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