Entertainment that touches the heart of India, today and every day.

9X, the family entertainment channel from INX Network, features stunningly produced programs with universal themes presented in a contemporary way, to world class standards.  9X understands its viewers dreams, attitudes and aspirations,  offering entertainment that acts as the glue that holds the family together.

Our Viewers : India’s Hindi-speaking, mainstream, middle-class families (mainly single TV households).  They are  gradually improving their quality of life and have growing aspirations for the future.  They seek programs with better production values and a strong connect to their real lives, together with variety and glamour that is ‘larger than life’.

At the start of November 2007, 9X was nothing but a concept: a completely new channel, with zero brand  awareness and GRPs.  Today, 9X is recognised as a major player in the Television  Industry, displaying  steadfast growth.  With major new shows across genres of drama, reality, comedy, fantasy, adventure, mythology and many more, 9X remains committed to move from strength to strength.